In recent years, mobile phone usage has increased significantly. There are many more mobile phones than PCs and almost all new mobile phones are web enabled. The internet is becoming an important utility for people who ask to use it no matter where they are.
However, the needs of these users are different from those who use the web at home on their desktops. Mobile users would like to get focused information while avoiding navigation, text typing and broken links. They expect the desired data to be already filtered and to get what they are looking for using no more than a few clicks.

In order to meet these needs, Cellapp has developed a location and availability driven (LAD) platform for wireless devices allowing users to get focused and reliable data anywhere at anytime and to perform M-commerce transactions.
The platform connects businesses and service providers with mobile users in an innovative way, allowing businesses around the globe to publish their relevant info such as merchandise and services and for the end users to perform M-commerce transactions by getting only the relevant services which are available and answer the user’s location criteria.

LAD Technology maps and analyzes the covered areas and the availability of the service providers and implements an advanced mechanism which searches, filters and enables quick results according to the end user's requests.